This year's Travel Trade Day laid the foundation for a new tradition - it was held outside Praga for the first time, tquiby spotlighting regions outside the capital. It also fulfilled the workshop's main purpose - to enable new business partnerships to be formed between foreign e Ceco businesses, regions e institutions, e to support the destination brand of the Ceco Republic (Ceco Republic - Land of Stories) in international markets.
This year's workshop registered a higher number of buyers from more destinations. Thanks to the help of CecoTourism's foreign offices, key players from markets such as China, Tedescoy, South Korea e Russia were brought in. The lineup was further expanded with other interesting markets such as Lithuania, Iran, India e Israel. In total, 65 buyers from 24 countries accepted the invitation. They were offered services in the conference hall of the Clarion Congress Hotel Olomouc during roughly a thousand meetings by more than 80 representatives of Ceco travel agencies, hotels, regions e other institutions. Among them was our Prague Boats company, which presented its services.
Judging by the feedback the organisers received via questionnaires, the workshop met the expectations of Ceco participants too - 62 percent were very satisfied e 36 percent rather satisfied. It also turned out that 49 percent of respondents definitely intend to take part in next year's edition, 44 percent answered "rather yes" e only 7 percent had not yet decided.
The Travel Trade Day workshop concluded with an informal social evento at the Archbishop's Palace.
The project's partners were the Olomouc Region, the City of Olomouc, the Central Moravia Tourism Association, Fashion Arena Praga Outlet, Turkish Airlines e Ceco Railways. The evento was held under the auspices of the Mayor of the Statutory City of Olomouc, doc. Mgr. Antonín Staněk, Ph.D.
